How to Track User Engagement in WordPress with Google Analytics

Are you properly tracking user engagement on your WordPress site? User engagement is one of the most important metric to track because it helps you strategically plan for growth. In this article, we will show you how to track user engagement in WordPress with Google… Read More »

The post How to Track User Engagement in WordPress with Google Analytics appeared first on WPBeginner.

Are you properly tracking user engagement on your WordPress site? User engagement is one of the most important metric to track because it helps you strategically plan for growth. In this article, we will show you how to track user engagement in WordPress with Google Analytics.

Tracking User Engagement

Why Track User Engagement with Google Analytics

Generally, website owners consider traffic and pageviews as the most important indicators of their website’s performance. They assume that higher traffic will result into more conversions and sales.

While that is true, you can get even better results by tracking and optimizing user engagement.

User engagement shows you what users do when they arrive on your website. It helps you identify patterns of highly engaged user behavior which leads to more conversions and sales.

For example, you may realize that users visiting a specific page are 10X more likely to make a purchase vs any other visitor on your website. You can use this insight to redirect more user’s attention to that page.

To track user engagement on our websites, we use Google Analytics in combination with the popular MonsterInsights plugin.

If you haven’t already signed up for Google Analytics, then you can follow the instructions in our guide on how to install Google Analytics in WordPress.

Next, you need to install and activate the MonsterInsights plugin. We recommend getting the Pro plan of this plugin.

Now most people ask us why install a plugin, when you can just paste the Google Analytics script in the footer of the website.

The reason is that by simply pasting a link in the footer, you miss out on key user engagement data. You won’t know which outbound links are users clicking, which forms have the highest conversions, which products in your online store has the best conversions, which affiliate links or ads are getting the most clicks, etc.

MonsterInsights plugin automatically handles all of that and more for you. It automates the process of pasting different analytics code and event tracking scripts in the footer, so you don’t have to deal with the hassle of code and configuration.

Once you have setup Google Analytics with MonsterInsights, let’s take a look at how to track different user engagement metrics for your site.

1. Tracking Your Most Popular Content

The first thing you want to figure out is which blog posts and pages are the most popular amongst your users? These are the pages and posts on your website getting the most traffic.

Figuring out what your users like on your site can help you plan a content strategy that expands on what’s already working.

MonsterInsights makes it really simple. You just need to visit Insights » Reports page in your WordPress admin area.

You will find your most popular content under the ‘Top posts and pages’ section.

Most popular content

Next to it, you’ll also see your top traffic sources. This gives you a general idea of where your traffic is coming from.

On most websites, 90% of their traffic goes to 10% of the top pages. Once you find these top pages, you can optimize them for maximum conversions by adding content upgrades or targeted lead magnets on these posts.

We find that by adding content upgrades can help you boost your conversions by as high as 845%. Our founder Syed Balkhi has a blog post sharing the case study results.

2. Tracking How Users Engage with Forms on Your Website

Most websites rely on contact forms to collect user leads and feedback. Sadly most contact form plugins don’t give you accurate tracking and conversions data.

MonsterInsights lets you leverage Google Analytics’ events tracking feature to see how many times your forms are viewed and submitted.

To enable forms tracking, you need to visit Insights » Addons page. On this page, you will need to install and activate the Forms addon.

Install Forms Addon for MonsterInsights

Once you have activated the Forms addon, MonsterInsights will automatically start tracking all forms on your website.

It automatically works with popular contact form plugins like WPForms, Ninja Forms, Formidable, and others. MonsterInsights also track your website comment form, user registration forms, and more.

To see how your forms are doing, you will need to visit your Google Analytics account. In the Google Analytics dashboard, click on Behavior » Events » Overview page and then under ‘Event Category’ click on ‘form’.

Form tracking in Google Analytics

Next, you need to click on the ‘Event Label’ to see stats for different forms on your website.

Sort by form label

From there, you can click on any form to see your impressions and conversions.

Form impressions and conversions

3. Tracking Ecommerce Stores in Google Analytics

Google Analytics offer many features specifically for eCommerce websites. However these features are not turned on by default, and most users don’t even know that they exist.

Enhanced Ecommerce tracking lets you see shopping behavior, checkout behavior, product lists performance, sales performance, and so much more. The best part is that you can combine this data with your overall website traffic to gather better insights.

MonsterInsights eCommerce tracking for WordPress works with both WooCommerce and Easy Digital Downloads.

First, you will need to enable eCommerce tracking in Google Analytics. Head over to your Google Analytics account and switch to the admin page.

Google Analytics admin

Next, you need to click on the ‘Ecommerce Settings’.

Ecommerce settings

Now click the slider under the first step, Enable Ecommerce, to turn it on. You need to click on the Next Step button to continue.

Enable eCommerce tracking

We also recommend that you turn on the Enhanced Ecommerce settings.

Enhanced ecommerce

Once you are done, click on the submit button to store your settings.

Next, you need to switch to your WordPress admin area. Go to Insights » Addons page and install and activate the ‘Ecommerce Addon’.

MonsterInsights ecommerce addon

After that you can head over to Insights » Settings page and click on the tracking tab. Next, click on the Ecommerce section to continue.

Enhanced eCommerce tracking

On this tab, you need to check the box next to ‘Use Enhanced eCommerce’ and then click on ‘Save changes’ button to store your settings.

To view your ecommerce tracking reports, you need to visit your Google Analytics account and go to Conversions » Ecommerce page.

Ecommerce tracking

Here are a few powerful reports you get by enabling Enhanced eCommerce tracking on your store:

  • Shopping Behavior
  • Checkout Behavior
  • Product Lists Performance
  • Sales Performance

For more details on each of these reports, see this article on adding Google Analytics enhanced ecommerce to your website.

4. Tracking Who’s Clicking on Your Ads with Google Analytics

Many websites rely on ads to make money online while creating useful content. Advertising platforms like Google AdSense provide you some reports on ad impressions and clicks.

However, with MonsterInsights and Google Analytics you can actually see how users interact with ads on your site. You’ll be able to:

  • Track how many clicks each ad is receiving
  • Discover which ads your audience are ignoring
  • Identify the most effective ad placements
  • And more…

First you will need to visit Insights » Addons page on your WordPress site. Now install and activate the ‘Ads Tracking’ addon.

Ads tracking addon

Next, you need to integrate Google Analytics to your Google Adsense account.

Head over to your Google Analytics dashboard and click on the ‘Admin’ button located at the bottom left corner of the screen.

Switch to the Google Analytics Admin section

On the admin page, click on ‘AdSense linking’ under the property column.

Linking AdSense

Next, you need to click the +New AdSense Link button and then select AdSense property that you want to link with your Analytics property.

Select and link AdSense property

After that, click on the continue button to move forward.

Next, you need to select the Analytics view in which you want your AdSense data to be available. Once you select that click Enable Link and then click Done.

Adsense link setup

After you have configured everything in Google Analytics, you need to head over to your WordPress site and go to Insights » Settings page. Switch to the ‘Tracking’ tab and then click on the Ads section.

You need to Enable Google Adsense tracking in MonsterInsights.

Enable Adsense tracking in Google Analytics with MonsterInsights

To view your AdSense performance reports, go to your Google Analytics account and visit Behavior » Publisher page.

Adsense reports

The overview report gives you a high-level summary of key AdSense metrics. You can also find the Publisher Pages and Publisher Referrers report in Google Analytics.

5. Tracking Your Affiliate Links in Google Analytics

Most affiliate marketers use plugins to manage and cloak affiliate links. This makes your affiliate links look more user-friendly. Here is an example of a cloaked affiliate link:

http://example.com/recommends/product-name/

MonsterInsights allows you to track those affiliate links in Google Analytics. This helps you figure out which affiliate products are doing well, which pages are generating more affiliate revenue, and more.

To enable Affiliate link tracking, you need to visit Insights » Settings page. Switch to the tracking tab and then click on ‘Affiliate links’ section.

Affiliate link tracking in MonsterInsights

First you need to enter the slug you use for your affiliate links. After that, you need to provide a label you would like to use for those links in your Google Analytics reports.

Next, click on the save changes button to store your settings.

MonsterInsights lets you track affiliate clicks as events in Google Analytics.

To find an overview of your affiliate link clicks report, you can go to Behavior » Events » Overview page. Your affiliate link clicks will be shown with the label you chose earlier.

Affiliate link reports

For more detailed instructions, see our guide on how to track outbound links in WordPress.

Note: most WordPress affiliate plugins may promise to give you link stats. We have found most of those stats to be highly inaccurate because most WordPress based analytics tracking breaks due to caching. Google Analytics is the only way to properly track analytics.

6. Tracking Bounce Rate in Google Analytics

Bounce rate is the percentage of users who land on your website and decide to leave without going to a second page.

To check your website’s bounce rate, you need to login to your Google Analytics dashboard and then go to Audience » Overview page.

Checking bounce rate in Google Analytics

Want to see an individual page’s bounce rate? Head over to Behavior » Site Content » All Pages to see all pages from your website.

Checking bounce rate for individual pages

You can sort the pages by higher or lower bounce rate to see which pages are not performing.

Higher bounce rate indicates that you were unable to convince the user to visit other pages. Users can leave your website by clicking on the back button in their browser, clicking on an outgoing link, or by closing the window.

Bounce rates are completely normal. However higher bounce rates indicate problems with your website affecting user experience and causing low conversions / engagement.

What should be the acceptable bounce rate for your website?

Here is a general breakdown of bounce rate from good to bad.

An excellent bounce rate is between 30% and 50%. However, most websites fall between 50% and 70% bounce rate which is an acceptable average. Bounce rates higher than 70% are considered poor for most websites.

Not all websites are the same which means average bounce rate vary depending on different kind of websites.

Take a look at the chart below to see an average bounce rate by industry:

Bounce rate average by industry

For more on this topic, see this article with tips to reduce bounce rate on your website.

7. Tracking Time Spent on Your Website

Another indicator that shows user engagement is session duration or time users spend on your site.

If users are abandoning your site without spending enough time to look at it, then something is wrong that needs to be fixed.

Google Analytics can show you the average time users spend on your site per session. Simply go to Audience » Overview page, and you will see it among other stats.

Average time spend per session

It can also show you how much time users spend when viewing individual pages. You can check it by visiting Behavior » Site Content » All Pages page in Google Analytics.

Time spent on individual pages

To learn how to improve session durations, take a look at this article with practical tips to increase time users spend on your website.

8. Tracking Page Views Per Visit with Google Analytics

Page views per visit is another great indicator of how engaged your users are. More page views per session also increases time users spend on your site and decreases bounce rates.

Google Analytics will show you the total page views for a given period on Audience » Overview page. However, to track user engagement you also want to see page views per session.

Tracking page views in Google Analytics

You can also break down page views per session by source and channel by visiting Acquisation » All Traffic » Channels page.

Pages per session by channel

This helps you see which traffic channels are converting the best for your website, so you can focus your efforts on areas that are actually driving results.

We hope this article helped you track user engagement in WordPress with Google Analytics. You may also want to see our ultimate step by step WordPress SEO guide and email marketing 101 guide for beginners.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Track User Engagement in WordPress with Google Analytics appeared first on WPBeginner.

How to Add Facebook Like Reactions to Your WordPress Posts

Do you want to add Facebook like reactions to your WordPress blog posts? Emotional reactions allow users a way to provide quick feedback on your articles. In this article, we will show you how to add Facebook like reactions to your WordPress posts. What is… Read More »

The post How to Add Facebook Like Reactions to Your WordPress Posts appeared first on WPBeginner.

Do you want to add Facebook like reactions to your WordPress blog posts? Emotional reactions allow users a way to provide quick feedback on your articles. In this article, we will show you how to add Facebook like reactions to your WordPress posts.

Adding Facebook Type Reactions for WordPress Blog Posts

What is Reactions?

Facebook recently added more ways for users to show their reaction on posts in their timelines. Aside from just clicking like on the post, they can also show other expressions.

Facebook reactions

However this Facebook feature is not yet available for WordPress sites. You can still use the old Facebook like button.

However there are other WordPress plugins that allow you to engage readers with post reactions or with points system.

Since Facebook’s implementation is the fastest and more visually appealing, we found a WordPress plugin that allows you to add facebook like reactions to your WordPress posts..

Let’s see how you can add the functionality similar to Facebook reactions in your WordPress blog posts.

Setting up Emotional Reactions in WordPress

First thing you need to do is install and activate the DW Reactions plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit Settings » Reactions page to configure the plugin settings.

Reactions Settings

For automatic display of reactions in your blog posts, check the boxes next to Show reactions button and Show reactions count options.

By default, the plugin allows registered and logged in users to react. You can change that by unchecking the box next to ‘Users must be registered and logged in to add reaction’ option.

After that click on the Save changes button to store your plugin settings.

You can now visit your website to see the plugin in action.

Facebook type Reactions in WordPress

If you only want to show reactions on selected posts and pages, then you need to disable automatic display by unchecking the first two options in the plugin settings.

After that, you can use the [reactions] shortcode in your posts and pages where you want to display reactions.

That’s all, we hope this article helped you add Facebook like reactions to your WordPress blog posts. You may also want to see our guide on adding a post rating system in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add Facebook Like Reactions to Your WordPress Posts appeared first on WPBeginner.

11 Ways to Get More Comments on Your WordPress Blog Posts

Do you want to get more comments on your blog posts? We often get asked about tips on increasing comments on WordPress blog posts. In this article, we will share 11 ways to get more comments on your WordPress blog posts. 1. Get a Better… Read More »

The post 11 Ways to Get More Comments on Your WordPress Blog Posts appeared first on WPBeginner.

Do you want to get more comments on your blog posts? We often get asked about tips on increasing comments on WordPress blog posts. In this article, we will share 11 ways to get more comments on your WordPress blog posts.

Getting more comments to build user enagement in a WordPress blog

1. Get a Better WordPress Hosting

Comments are resource intensive. Each time a user submits a comment on your WordPress site, your server runs a PHP script. If multiple users are submitting comments at the same time, this could slow down your site.

You will need to make sure that your WordPress hosting provider can handle it. If you have a larger site, then try a managed WordPress hosting provider like WPEngine for better speed.

2. Use Comment Moderation Instead of Captcha

Adding CAPTCHA to block spam is an effective way to deal with comment spam.

However, CAPTCHA is not user-friendly, and it discourages regular users from commenting.

Instead of using CAPTCHA, you should enable comment moderation on your site and manually approve each and every comment (if you have to).

Comment moderation will not only allow you to block spam, it will also provide you a chance to interact with your users more often.

See our beginner’s guide on how to moderate comments in WordPress for detailed instructions.

3. Allow Users to Subscribe to Comments

By default when a user leaves a comment on your website, they will have to bookmark the link to come back and see if there is a new comment on the article.

If they forget to bookmark or can’t remember the name of your blog, then they will probably never come back again.

You can provide users a chance to subscribe to comments on your WordPress posts. This way they can get immediate notifications when there is a new comment.

This will significantly increase your pageviews and number of comments on your website. Your users will find discussions on your site to be more engaging.

Subscribe to comments

Take a look at our guide on how to allow users to subscribe to comments in WordPress.

4. Notify Users on Replies to Their Own Comments

When a user leaves a comment on your site, there is no way for them to find out if anyone has replied to their comment. They will have to bookmark the page and visit it later. Most users will not do that.

You can easily allow users to subscribe to their own comments. This way they will ONLY receive a notification email when someone replies to their comment.

If you make it a habit to reply to most user comments on your site, then this could develop a highly engaging community around your blog.

For detailed instructions check out our tutorial on how to notify users on replies to their own comments in WordPress.

5. Show Newest Comments First

By default WordPress shows the newest comment at the bottom of the comments list. Now if you have lots of comments on a post, then users will be seeing the oldest comments on top.

This can be easily changed in WordPress.

Simply go to Settings » Discussion and scroll down to other comments settings section. You need to select newer from the drop down menu.

Show newer comments first in WordPress

For more details, take a look at our tutorial on how to rearrange comments in WordPress – Display the most recent one on top.

6. Turn on Comments for Old Posts

Most bloggers turn off comments on older posts to reduce comment spam. However, there will be lots of users who might want to comment on these posts.

Since you are already using comment moderation, you can safely turn on comments on old posts.

Simply go to Settings » Discussion and scroll down to other comments settings section. Uncheck the box next to ‘Automatically close comments on articles older than X days’.

Turn on comments on older posts

7. Showcase Your top Commenters

A good way to encourage and appreciate your most loyal users is by highlighting your top commenters. This shows users that they are part of your blog’s community, and you appreciate their effort to bring life into your comments.

Simply install and activate the Top Commenters Widget plugin. Upon activation, go to Appearance » Widgets page and add Top Commenters Widget to a sidebar.

Top commenters widget settings

For more detailed instructions, please see our guide on how to display your top commenters in WordPress sidebar.

8. Display Recent Comments

When users are looking at your homepage, they have no idea what’s happening in your blog’s comments section. For example, there may be a heated debate going on a new post where a user may want to chime in.

You can provide users a chance to look at current discussions by showing recent comments on your site.

Simply go to Appearance » Widgets and add Recent Comments widget to a sidebar.

Adding recent comments widget in WordPress

9. Allow Users to Rate and Share Comments

The default WordPress commenting system is plain and simple. It does not have the social, gamification, and user engagement elements of a modern discussion platform. However, you can easily add these features in WordPress using plugins.

Simply install and activate the De:comments plugin. Upon activation the plugin will beautifully transform your WordPress commenting system into a highly engaging discussion platform.

De:comments preview

De:comments comes with features like voting, user awards, social sharing, comment subscription, and many more. It will save you from installing some other plugins mentioned in this article.

See our detailed tutorial on how to improve WordPress comments with De:comments.

10. Notify Users When Their Comment is Approved

When a user submits a comment on your blog, WordPress shows them that their comment is awaiting moderation. The users have no idea when you approve their comment or delete it.

You increase your pageviews as well as user engagement by simply notifying users when their comment is approved.

Simply install and activate the Comment Approved plugin. Upon activation, go to Settings » Comment Approved page to configure the plugin.

Comment Approved Settings

For detailed instructions see our tutorial on how to notify users when their comment is approved in WordPress.

11. Reply to User Comments

This should go without saying, but if you want to get more comments, then you will need to actively take part in discussions on your website.

This means you need to reply to as many user comments as possible.

You can easily take a look at comments that you can reply by installing and activating the DX Unanswered Comments plugin. It will allow you to filter and see comments that are unanswered.

See our tutorial on how to filter unanswered comments by admin in WordPress.

We hope this article helped you get more comments on your WordPress blog. You may also want to see our list of 40 useful tools to manage and grow your WordPress blog.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 11 Ways to Get More Comments on Your WordPress Blog Posts appeared first on WPBeginner.

How To Add Points System in WordPress to Ignite User Engagement

Do you want to boost user engagement on your site? Want to add gamification in WordPress? Gamification is an effective way to increase user participation and engagement. In this article, we will show you how can add points system in WordPress to Ignite user engagement.… Read More »

The post How To Add Points System in WordPress to Ignite User Engagement appeared first on WPBeginner.

Do you want to boost user engagement on your site? Want to add gamification in WordPress? Gamification is an effective way to increase user participation and engagement. In this article, we will show you how can add points system in WordPress to Ignite user engagement.

How To Add Points System in WordPress to Ignite User Engagement

First thing you need to do is install and activate the WordPoints plugin. Upon activation, visit the WordPoints » Point Hooks page to create your points type.

Add a new points type

Start by entering a name for your points type and click on the save button. After creating your points type, you can drag and drop hooks from left to the points type.

Adding hooks or activities to points type

Hooks are activities that your users can perform to earn points. Currently you can give users points for visiting your site, leaving a comments, writing a post, registering on your site, and receiving comments on their posts.

Add a hook for activity you want to reward and then configure its settings. You can also select the post types and choose how many points to reward.

Don’t forget to click on the save button to store your settings.

Setting up a hook or activity for reward points

Now repeat the process for each activity you want to reward. For registration hook, you will need to allow user registration on your site.

If you want to reward users for submitting posts, then please take a look at our guide on how to allow users to submit posts to your WordPress site.

That’s all, WordPoints will now start tracking user rewards points on your site. You can see the points log by visiting WordPoints » Points log page in the admin area.

Showing User Points on Your WordPress Site

WordPoints makes it quite simple to show user points on your website. Simply go to Appearance » Widgets page, and you will notice three new widgets in the list of available widgets.

1. Points Log

This widget will show latest points activity on your website. It will show the latest activities performed by users that earned them points.

Points log widget settings

Simply enter a title for the widget and then select a points type. You need to enter the number of entries you want to display from the log and then click on the save button to store your settings.

This is how the widget will appear on your website.

Preview of Points log widget

2. WordPoints

This widget displays total points a user has earned. Users need to be logged in to see their points.

User points widget

Enter the widget title and change the form fields if needed. You can adjust the number of latest log entries for the user to display. Once done, click on the save button to store your settings.

This is how the widget will appear on your site.

User points widget displayed on front-end

3. WordPoints Top Users

This widget showcases your top users based on the points they earned.

Top users widget settings

Simply provide a widget title and choose the points type. Enter the number of users you want to list and click on the save button to store settings.

This is how the top users widget will look on your site.

Top users

Showing Points in WordPress Posts or Pages

WordPoints also comes with handy shortcodes to display points on your website.

You can display your top users by simply adding this shortcode:

[wordpoints_points_top]

Just like widgets, you can also show points log on the front-end by adding the shortcode:

[wordpoints_points_logs]

You can also show users how they can earn the points by quickly listing actions that earn them points. Simply add this shortcode to display action hooks.

[wordpoints_how_to_get_points]

That’s all, we hope this article helped you add a points system in WordPress to ignite user engagement. You may also want to check out our list of 40 useful tools to manage and grow your WordPress blog.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How To Add Points System in WordPress to Ignite User Engagement appeared first on WPBeginner.