How to A/B Split Test Featured Images in WordPress

Do you want to run an A/B split test for featured images in WordPress? Featured images play an important role in increasing pageviews and engaging users. A/B testing featured images can help boost your engagement. In this article, we will show you how to A/B… Read More »

The post How to A/B Split Test Featured Images in WordPress appeared first on WPBeginner.

Do you want to run an A/B split test for featured images in WordPress? Featured images play an important role in increasing pageviews and engaging users. A/B testing featured images can help boost your engagement. In this article, we will show you how to A/B test featured images in WordPress.

How to A/B Test Featured Images in WordPress

What is A/B Testing?

Featured images in WordPress posts act as the main article image. They are displayed prominently on your website and are often displayed on social media feeds when you or users share an article.

More engaging images are likely to get more clicks and will bring more users to read the article. But how do you know what kind of featured images your users find more engaging?

This is where A/B testing comes in. You display two or more variations to different audiences and track how users react. The version that gets more favorable reactions from users becomes the winner.

Site owners use A/B testing to test different landing pages on their site. See our guide on how to run A/B tests in WordPress with Google Analytics. You can also run A/B split tests for post titles in WordPress.

Having said that, Let’s see how we can run A/B tests for featured images in WordPress.

A/B Testing Featured Images in WordPress

First thing you need to do is install and activate the Featured Image Optimizer plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, simply create a new post or edit an existing one. Below the featured image meta box, you will find two new boxes named Featured Image A, and Featured Image B.

Upload two features images and activate A/B test

You need to add two different images in each featured image box by clicking on the Add featured image link. Next, under the featured image performance meta box, check the box next to ‘Activate Featured Image Plugin For this Post’ option.

Now simply publish your post and visit your website. The plugin will randomly show either one of the two images to your users.

You can see how each image performed by visiting Settings » A/B Image Settings page.

Performance page for featured images

You can also view test results by editing the post and scrolling down to Featured Image Performance meta box.

Featured image performance box on post edit screen

It will show you which image got the most clicks. This box will also have a checkbox to deactivate the A/B testing for this post.

After running the test for a while, you can select the image that performed better and set it as the main featured image for that article.

Once you have selected the winner, don’t forget to deactivate the featured image testing for that post.

That’s all, we hope this article helped you learn how to A/B test featured images in WordPress. You may also want to see our list of 14 best featured image plugins and tutorials for WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to A/B Split Test Featured Images in WordPress appeared first on WPBeginner.

Where Does WordPress Store Images on Your Site?

Are you wondering where does WordPress store images on your website? Many beginners users have asked us how does WordPress store images and what they can do to organize their media library more effectively. In this article, we will explain how WordPress stores images on… Read More »

The post Where Does WordPress Store Images on Your Site? appeared first on WPBeginner.

Are you wondering where does WordPress store images on your website? Many beginners users have asked us how does WordPress store images and what they can do to organize their media library more effectively. In this article, we will explain how WordPress stores images on your site.

Where does WordPress store images on your site

How Does WordPress Store Images?

WordPress comes with a built-in system to manage your media uploads like images, videos, music, documents, etc. This system allows you to upload, manage, edit, and delete files from your WordPress media library.

Media Library view in WordPress admin area

By default, WordPress stores all your images and media uploads in /wp-content/uploads/ folder on your server. All uploads are organized in a month and year based folders.

For example, all your media files uploaded in in March 2016 will be stored in:

/wp-content/uploads/2016/03/

You can view these folders by connecting to your WordPress site using an FTP client.

FTP view of uploads directory of a WordPress site

WordPress also adds information about your image uploads in the database. Information about your uploads is stored in database as a attachment post type under the posts table.

Database entry for attachment post type as seen in phpMyAdmin

WordPress also saves information in posts meta table when you insert images into posts/pages or any other custom post type.

When you set featured image also known as thumbnails, WordPress saves this information as a meta key _thumbnail_id and stores it in the postmeta table of your database.

Thumbnail ID meta key stored in postmeta table

Deleting your files from server using an FTP client will remove them from your server, but it will not remove them from the WordPress database. Those images will continue to appear on your WordPress site as broken images.

Similarly, if you delete references to your images and media uploads from database, then WordPress will stop showing them in the Media library. Even if all your images are intact and stored on your server.

Changing How WordPress Stores Images and Media Uploads

By default, WordPress does not allow you to change the uploads location from WordPress admin area. The only change you can make is to disable the month and year based folders by visiting Settings » Media page.

Organizing uploads in months and year based folders

Simply uncheck the box next to ‘Organize my uploads into month- and year-based folders’ option and save your changes. WordPress will start storing your files directly in /wp-content/uploads/ folder.

Advanced WordPress users can use a custom upload directory instead of the default location. See our guide on how to change the default media upload location in WordPress.

Organizing Your Images in WordPress

WordPress does not allow you to use custom folders when uploading your images. This makes it difficult for users to organize their images in a folder based structure.

However, you can use image tagging to organize your WordPress media uploads. WordPress gallery plugins like Envira Gallery make image organization easier with albums and image tags.

We hope this article helped you learn where does WordPress store images on your site. You may also want to see our guide on how to find royalty free images for your WordPress blog.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Where Does WordPress Store Images on Your Site? appeared first on WPBeginner.