12 Tested and Easy Ways to Grow Your Email List Faster

Are you looking for easy ways to grow your email list? Many beginners just install a sidebar optin form on their website and wait for users to subscribe. This results in slow growth. There is so much more you can do to grow your email… Read More »

The post 12 Tested and Easy Ways to Grow Your Email List Faster appeared first on WPBeginner.

Are you looking for easy ways to grow your email list? Many beginners just install a sidebar optin form on their website and wait for users to subscribe. This results in slow growth. There is so much more you can do to grow your email list much faster. In this article, we will show you some of tested and proven ways to grow your email list that are actually easy to implement.

Grow your email list faster

Getting Started

First thing you need is to make sure that you are using a professional email marketing service.

Using the best email marketing company ensures that your emails don’t end up in the spam folder. It also provides you with the industry standard tools to build and grow your email list.

We recommend using Constant Contact. It is one of the largest and most popular email service provider in the world.

Next, you will need OptinMonster. It is the best lead generation software in the world. It helps you convert abandoning website visitors into email subscribers.

Having said that, let’s take a look at some of the most effective ways to grow your email list.

1. Use Multiple Sign up Forms

Using multiple signup forms

As we mentioned earlier many beginners start with just a simple signup form in their sidebar.

If you want to grow your email list quickly, then you need to use multiple sign up forms to give users more opportunity to join your email list.

We recommend combining your sidebar sign up form with a floating footer bar or a lightbox popup to make your signup forms more noticeable

2. Use an Exit Intent Popup

Exit intent popup

Exit-Intent® is an advanced technology built by OptinMonster that tracks your user’s mouse behavior and show them with a targeted form at the precise moment they are about to leave your website. Think of it as Onsite Retargeting.

You can use this technology in combination with full screen welcome gates, lightbox popups, or other optin types to convert abandoning visitors into subscribers.

We use an exit intent popup on WPBeginner, and it has helped increase our subscribers by 600%.

Michael Stelzner from Social Media Examiner used it to add over 250,000 new email subscribers.

3. Offer Content Upgrades

Content upgrades

Content upgrade is a marketing technique where you offer users a chance to get exclusive bonus content by signing up to your email list.

This additional premium content offered for completing an action is also known as content bribe.

Human psychology plays an important role in the effectiveness of content upgrades. The psychology principle known as Zeigarnik Effect states that people are most likely to complete a task if they initiate it themselves.

Because the user initiates (click to download the content upgrade), they are more likely to complete the task (subscribe to your list).

See our step by step guide on how to add content upgrades in WordPress to grow your email list.

4. Add Full or Partially Gated Content in WordPress

Adding gated content

Gated content is content on your website that can’t be accessed until the visitor enters their email address. You can use it to hide some of your content or hide the entire blog post until the user enters their email address.

Here’s a step by step guide on how to add content locking in WordPress.

5. Create Multiple Lead Magnet Pages

Lead magnet page example

Lead magnet (also known as opt-in bribe) is an incentive you offer to potential buyers in exchange for their contact information such as name, email, phone number, etc.

Your blog posts with locked content, content upgrades, and premium content all fall into the lead magnet category.

Lead magnets need to offer additional value to your users. This could be an ebook, a resources newsletter, checklists, workbooks, etc. See these 9 highly effective lead magnet ideas for inspiration.

6. Add Sign up Call to Action on Your Facebook Page

Facebook has introduced call to action buttons for business pages. These buttons are prominently displayed on top of your cover image and are visible without scrolling.

Call to action button on a Facebook business page

Here is how to add a sign up button as call to action on your Facebook page.

You need to visit your Facebook page, and you will notice a blue ‘Add a button’ button.

Adding a call to action button

This will bring up a popup with multiple choices. You need to click on ‘Get in touch with us’ tab and then select ‘Sign up’.

Next, you need to provide a link to your website where users will be taken when they click signup.

Add a link to your sign up page

Don’t forget to click on add button to save your changes.

6. Use Twitter Lead Generation Cards

Twitter Ads

Twitter Ads offers another social platform that you can use to boost your lead generation efforts.

In fact, Twitter even allows you to run lead generation directly from Twitter. This way users can sign up for your email list without leaving Twitter.

You can also drive traffic to your website and use email sign up as a conversion. You can create special offers for Twitter users and tweet the links to your followers.

7. Use YouTube Call to Action Cards

YouTube action cards

YouTube is one of the largest social media platforms, and the second most popular search engine in the world. If you are using YouTube videos as part of your marketing strategy, then you can utilize your YouTube channel to grow your email list.

YouTube action cards allow you to add interactive information cards to your videos. You can use them to add call to actions and link them to lead magnets on your website.

Here is how to add YouTube action cards to your videos.

8. Use After Post and In-Line Optin Forms

After post optin forms appear when a user has already scrolled down an entire article. This means that they are already interested in your content and are much more likely to sign up.

After post and in-line optin forms

You can also use in-line optin forms with in your blog posts and long reads. The middle of a long read is the point where users are most engaged with the content. Reminding them to sign up at that point, works like a charm.

9. Add Polite Slide-in Scroll Box Forms

As we mentioned earlier that users simply ignore most static signup forms. The goal is to divert user’s attention to your offer and sign up form.

Slide in scroll box

Slide-in scroll box forms do that beautifully. They stay out of the way so that users can look at the content while diverting user attention to the sign up form with slide in animation.

10. Prominent Headers with Call to Action

Prominent headers with call to action

Header is the area of your website most prominently visible to users when they arrive. This makes it the most effective spot to place your call to action.

You will need a WordPress theme that comes with large or full screen header. You can also use a page builder plugin like Beaver Builder to create custom pages with your own layout.

11. Use Social Proof to Encourage More Sign ups

WPBeginner social proof

Social proof is a psychological effect used to describe a social behavior where people feel more comfortable following other people. Marketers use social proof as a tactic for easing the minds of worried customers and increasing conversions.

There are many ways you can use social proof to get more subscribers. You can use testimonials on your landing pages, add reviews, show number of registered users, etc.

Many popular websites show the number of subscribers in their sign up forms to encourage new sign ups.

12. A/B Test Your Optin Forms

A/B test your optin forms

Many beginners continue to rely on guess work to understand what works on their website. You need to understand how your audience react to different call to actions, optin placements, colors, design, and copy.

With A/B testing, you can find out which optins work better on your website. You can use these A/B testing tips to continuously test and improve your optins.

We hope this article helped you find the best ways to grow your email list. You may also want to see our list of 10 WordPress plugins that will quickly help you get more traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 12 Tested and Easy Ways to Grow Your Email List Faster appeared first on WPBeginner.

How to Connect Constant Contact to WordPress (Step by Step)

Are you using ConstantContact for your email marketing? Want to connect ConstantContact with your WordPress site? In this ultimate guide, we will show you how to connect ConstantContact with WordPress. Why Building an Email List is so Important? Have you ever wondered that why every… Read More »

The post How to Connect Constant Contact to WordPress (Step by Step) appeared first on WPBeginner.

Are you using ConstantContact for your email marketing? Want to connect ConstantContact with your WordPress site? In this ultimate guide, we will show you how to connect ConstantContact with WordPress.

Using Constant Contact with WordPress - The Ultimate Guide

Why Building an Email List is so Important?

Have you ever wondered that why every website on the internet wants to have your email address? Whether you are creating an account on Facebook, Twitter, or New York Times, they all want your email address.

The answer is dead simple. Email is the best way to reach your customers.

A recent study showed that small businesses get $40 back for every dollar spent on email marketing. It is the most effective way to convert visitors into customers.

You can learn more on this topic by reading our article on why you should start building your email list right away.

Now that you know the importance of building an email list, let’s see how to get started with Constant Contact to build an email list for your WordPress site.

What is Constant Contact?

Constant Contact is one of the most popular email marketing service providers in the world. They specialize in sending mass emails to your customers, manage your email lists, and run effective email marketing campaigns.

It can be quite overwhelming for small businesses to start their own email list. Constant Contact makes sure that even absolute beginners can run their email campaigns like a pro.

It is a paid service with free 2 month trial. After the trial period, pricing starts as low as $20 per month.

How to Set up Constant Contact

First, you need to visit Constant Contact website and sign up for an account.

Sign up for a Constant Contact account

Upon sign up, you will land on the Constant Contact dashboard. You will see three simple steps to help you get started.

Constant Contact dashboard

Step 1: Setting up your first email list

First, you need to click on ‘Set up your first list’ link. This will bring up a popup where you need to provide a name for your email list and some email addresses to add into it.

Next, click on the save list button to continue.

Step 2: Add your organization info

The CAN-SPAM act requires a valid postal address in all outgoing marketing emails. Constant Contact makes it easy for you to comply with this law by providing your organization info. Constant Contact will then automatically add this information in the footer of your emails.

You need to click on ‘Add your organization info’ link. It will take you to a form where you need to provide your business information.

Add your organization information

You will need to provide your website address and postal address. You will also be asked to select an industry for your business and upload an image logo.

Don’t forget to click on the save button to store your settings and continue to the next step.

Step 3: Send your first email

Lastly, you need to click on ‘Send your first email’ link. Constant Contact will show you a number of beautiful email templates to choose from.

Select a template for your first email

This will open the template in Constant Contact’s live WYSIWYG email composer. This drag and drop design tool allows you to easily design your email.

First you need to provide a title for your campaign. After that you can replace the images used in template with your own, add your own text and branding.

Compose email

Click on the continue button when you are satisfied with the result.

Now you will reach the email options page. This is where you need to select which email list to use, when to send an email, or change sender name and reply-to email address.

Email options

Once you are done, click on the Send Now or Schedule button to continue.

That’s all, you have successfully finished setting up your Constant Contact account.

Adding Constant Contact Signup Forms in WordPress

Now that you have set up your Constant Contact account, the next step is to collect email addresses by asking users to join your email list.

There are multiple ways to do this. You can copy and paste the signup form code from your Constant Contact account to your WordPress site.

You can also use OptinMonster to add highly optimized signup forms to your WordPress site. It will help you get many more email subscribers faster. See our case study of how we increased our email subscribers by 600% using OptinMonster.

We will show you both of these methods in this guide. Let’s get started.

Adding Default Constant Contact Signup Forms in WordPress

Constant Contact comes with built-in tools to create your email signup forms. You can then embed these forms into your WordPress site.

First you need to login to your Constant Contact account and then click on ‘Contacts Growth Tools’ from the navigation menu on top.

Contacts growth tools

On the next page, you need to click on create a signup form button.

Create a signup form

This will bring you to the form builder wizard.

First, you need to provide the form name. This name will be used internally, so that you can identify a form in Constant Contact dashboard.

Signup form details

Next, you need to provide a title, and taglin for your form. Both of them will be visible on your form.

Lastly, you need to select at least one email list. Users signing up using this form will be added to these lists.

Click on the continue button for the next step.

Now you need to add the fields you want to display on your signup form. The email address field is required. You can click on ‘Additional fields’ to add more fields to your signup form.

Add fields to your email signup form

After adding the form fields, click on the continue button.

In the last step, you can choose your font color, background color, and add a logo.

Change form appearance

You can click on the preview button to see how your form looks. Once you are satisfied, click on the ‘Finish’ button.

You will be redirected back to the contacts growth tools page. You will notice the form you just created under ‘Additional Web Sign-Up Forms’ section.

You need to click on the actions drop down menu and then select ‘Embed Code’.

Get embed code for your signup form

This will bring up a popup with the embed code to add your form anywhere. You need to copy this code and paste it in a text editor like Notepad.

Embed code for your signup form

Now visit your WordPress admin area and click on Appearance » Widgets.

From the list of available widgets, drag and drop the Text widget to a sidebar where you want to display your signup form.

Paste the code you copied from Constant Contact website in the widget’s text area. Once you are done, click on the save button to store your widget settings.

That’s all, you can now visit your website to see the signup form in action.

Constant Contact email signup form in WordPress

Adding Constant Contact Signup Forms with OptinMonster

While the basic forms are relatively easy to add, they are not ideal for high conversions.

An average users visiting your website spends very little time looking at non-content element. You need email signup forms that grabs your user’s attention.

This is where OptinMonster comes in. It is the most popular lead generation tool in the market. You can create beautiful sign up forms that are optimized for conversions and A/B test them without hiring a developer.

OptinMonster comes with different kinds of signup forms such as exit-intent popups, floating bars, after post forms, sidebar forms, slide-in forms, full screen welcome gates, and more.

You also get powerful features like MonsterLinks (2-step optins), Scroll detection, A/B testing, page level targeting, and more.

OptinMonster works great with WordPress and all popular email service providers including Constant Contact.

Send WordPress Posts to Your Constant Contact Email List

Constant Contact makes it super simple to add your WordPress content into your email campaigns.

Note: Constant Contact does not currently offer automatic sending of blog posts to email list.

First, login to your Constant Contact account and visit the Campaigns page. You need to click on the create button and then select send a new email.

Send an email

You will be asked to select a template for your email. After that you will reach the email builder screen.

From the left pane drag and drop the “Read More” block into your email preview. Next, click on the read more block in the email preview to edit it.

Add read more content block

This will bring up a popup window. You need to provide the URL of your WordPress blog post and click on the preview button.

Constant Contact will automatically fetch an image from your article and an article summary. You can click on the Insert button to add it to your email.

Fetch blog content into your email

Repeat the process to add more content from your WordPress blog into your email. Once you are done, go ahead and click on the continue button.

You will then reach the last step of creating your email. This is where you can select whether you want to send the email right away or schedule it.

That’s all, Constant Contact will now send your email with your blog content to your subscribers.

We hope this article helped you learn how to connect Constant Contact to WordPress. You may also want to see our list of 19 actionable tips to drive traffic to your WordPress site.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Connect Constant Contact to WordPress (Step by Step) appeared first on WPBeginner.

11 Email Marketing Mistakes WordPress Users Must Avoid

Thinking about building an email list? Beginner’s often end up making email marketing mistakes that are detrimental to their business. In this article, we will share 11 email marketing mistakes that all WordPress users must avoid. 1. Using WordPress to Run an Email List or… Read More »

The post 11 Email Marketing Mistakes WordPress Users Must Avoid appeared first on WPBeginner.

Thinking about building an email list? Beginner’s often end up making email marketing mistakes that are detrimental to their business. In this article, we will share 11 email marketing mistakes that all WordPress users must avoid.

Email Marketing Mistakes to Avoid

1. Using WordPress to Run an Email List or Newsletter

WordPress is a robust platform with built-in capability to send email notifications. However, it was not designed to send out email newsletters.

There are plenty of WordPress plugins that allow you to send out newsletter without signing up for an email service provider. Using such a plugin to build your email list is a terrible idea.

First, your WordPress hosting provider would consider this as a misuse of their terms and service. These mail servers are often poorly configured, have strict limits, and cannot send all your emails at once.

Almost all users who start out with a WordPress plugin or an email script, end up signing up with a proper email marketing service. The switch affects their existing subscribers as many email service providers will ask them to opt-in again.

If you haven’t already done so, then it is time to signup with a reputable email service provider like Constant Contact, AWeber, etc. This will ensure that you don’t lose any email address and that your emails always land into user’s inbox.

For more on this topic, take a look at our article on why you should never use WordPress to send newsletter emails.

2. Confusing Blog Subscription Tools with an Email List

Confusing email list with blog subscription tools

Another common misconception among WordPress users is confusing blog subscription tools with an email list.

Plugins like JetPack or services like Feedburner allow your users to receive blog posts via email. However, this is not really an email list.

  • You cannot send out private email newsletters to your users with these tools.
  • You do not own your contacts list.
  • There are no contact-management, advanced analytics, or any other features
  • You cannot effectively use such tools to capture more email subscribers

For more on this topic, you may want to see our guide on how to switch from JetPack subscription to MailChimp, Aweber, etc.

3. Not Starting Email List Building Right Away

Missing out by not starting early

Many small businesses and bloggers don’t realize how important it is to use email marketing. They keep adding new content and reach out to audiences on social media, while ignoring the most cost effective marketing tool at their disposal.

Almost 75% visitors coming to your website from search engines will never come back again. Building an email list allows you to reach out to your users, bring them back, and boost your sales.

If you haven’t already started building your email list, then check out our article about why you should start building your email list right away.

4. Not Using a Lead Generation Software

Lead generation

Many users complain that their email list is not growing fast enough or that users are not signing up at all. Some users rely purely on guess work on what would work on their site.

You need to use a lead generation software like OptinMonster to quickly grow your email list. OptinMonster helps you convert abandoning website visitors into email subscribers. See our case study of how we increased our email subscribers by 600% using OptinMonster.

5. Using only a Single Sign up Form

Many bloggers and small business owners just place a signup form on their website and then forget about it. Your users have a shorter attention span, and unless you are a celebrity, most users will probably not even notice your signup form.

You will need to improve your lead generation by placing multiple optin forms at strategic locations. Using OptinMonster, you can use smart popups, slide in forms, after post optins, and many more ways to make your email signup forms more noticeable.

6. Using Too Many Optins and Ruining User Experience

Confusing users with too many choices

While using multiple optins boosts your email signups, using too many optins can have an adverse effect as well. You need to find a balance between a reasonable number of optins and good user experience.

For example, using a popup form, slide in optin, welcome gate, together on the same page can annoy your users. Bad user experience not only discourages users from browsing your website, it can also have a negative effect on your sales and SEO.

We recommend having a combination of a static form (sidebar or inline) and a dynamic form (slide-in, welcome gate, or popup).

7. Not Improving Lead Generation with Testing and Research

Using blind guesses instead of testing and research

Often users turn on a sign up form and then leave it to be.

Without proper strategy and testing, your growth will be stagnant.

You need to regularly check which optins are working on your website and run A/B tests to see how you can improve.

8. Not Using RSS to Email Subscription

RSS to email subscription

Collecting email addresses alone is not going to do anything for your business, unless you use it to engage with your users. You need to send emails to your users and stay in touch with them.

Connecting your blog’s RSS feed to your email list allows you to send email to your users whenever there is a new post on your blog.

It helps users check out new content and learn about your business / services. It also helps you build brand recognition among your users.

For detailed instructions, see our tutorial on how to add email subscription to your WordPress blog.

9. Buying an Email List

Buying an email list is undoubtedly the worst thing you can do to kill your whole email marketing. Those email lists are not real and even if some addresses are real, those people don’t know you and never signed up for receiving emails from you.

You will be sending unsolicited email and risking your brand name to be included into spam filters. You can be banned or penalized by your email service provider. Most importantly, you will be spending a lot more money to get very little response.

10. Ignoring Google Analytics to Boost Signups

Google Analytics

Google Analytics is the treasure trove of useful data that helps you make informed decisions. Many site owners aren’t aware of how they can use this information to build their email list.

If you haven’t yet installed it, then check out our guide on how to install Google Analytics in WordPress. After that follow our guide on how to use Google Analytics to understand how to analyze reports.

More experienced users can jump directly to this guide on how to use Google Analytics to discover ideas for lead magnets.

11. Sending Too Many Emails

We mentioned earlier that not sending enough emails can be a big mistake. Sending too many emails can be equally destructive.

Your users should know how many emails they should expect to receive when they signup. Many sites, including WPBeginner, allow users to choose from weekly, monthly, or daily emails.

If you are not segmenting your list like that, then you will need to find out the balance between a healthy email frequency and an annoying one.

We hope this article helped you learn about the most common mistakes WordPress users make while building their email list. You may also want to see our list of 10 WordPress plugins that will quickly help you get more traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 11 Email Marketing Mistakes WordPress Users Must Avoid appeared first on WPBeginner.

How to Add Content Upgrades in WordPress and Grow Your Email List

Recently when our founder Syed Balkhi shared his 14-point pre-publish blog post checklist, many of you asked about how did he add the bonus download offer. That’s called a Content Upgrade, and it helps you get significantly more email subscribers. In this article, we will… Read More »

To leave a comment please visit How to Add Content Upgrades in WordPress and Grow Your Email List on WPBeginner.

Recently when our founder Syed Balkhi shared his 14-point pre-publish blog post checklist, many of you asked about how did he add the bonus download offer. That’s called a Content Upgrade, and it helps you get significantly more email subscribers. In this article, we will show you how to add content upgrades in WordPress and grow your email list.

Content Upgrades in WordPress

What is a Content Upgrade?

Content upgrade is a technique where you offer your readers a chance to get exclusive bonus content by signing up to your email list. This additional premium content offered for completing an action is also known as content bribe.

Some different type of content upgrades:

  • eBooks
  • Checklists
  • Excel Worksheets
  • Downloadable PDF version of your blog post
  • Exclusive video interview related to the post
  • Bonus how-to’s for the article

Basically content upgrades have to be highly relevant to the post you’re offering it on. For example, on a post about content upgrade, we should offer a content upgrade checklist because readers of this post will find that highly useful.

Human psychology plays an important role in the effectiveness of content upgrades. The psychology principle known as Zeigarnik Effect states that people are most likely to complete a task if they initiate it themselves.

For content upgrades, it works because users initiate it by clicking on a link or an image. This makes them more likely to complete the task by finishing the sign up.

Sounds too good to be true, right?

See these stats from Syed’s website comparing a regular popup and a MonsterLinks content upgrade.

Comparison of regular popup and a MonsterLink content upgrade

The generic popup was running across the site and was seen by nearly 26000 users, out of which 744 signed up.

On the other hand, the targeted MonsterLink was placed on a single page. It was viewed by 270 people and 74 users signed up. That’s an insane conversion all from a single page without running any split-tests!

Here’s an example of what content upgrades look like:

Exclusive Bonus: Download The Content Upgrade Checklist for a step-by-step guide on how to boost your conversions with content upgrades.

Now that you know what is a content upgrade, let’s see how you can use it on your own website to get more email subscribers.

How to Add Content Upgrades in WordPress?

Content upgrades can be added to any web page using MonsterLinks feature in OptinMonster.

OptinMonster is the best conversion optimization software in the market. It allows you to add beautiful opt in forms like lightbox popups, scroll-triggered slide-in forms, floating bars, sidebar optins, below the content forms, etc.

It is super fast and works beautifully with WordPress powered websites.

Syed started OptinMonster to use on WPBeginner, and we increased our email subscribers by 600%.

Note: if you don’t have an email list, then check out our guide on why you should start building your email list right away.

Step 1: Setting up OptinMonster

First you will need to install and activate the OptinMonster plugin on your WordPress site.

Upon activation, click on OptinMonster menu item in your WordPress admin bar. You will be asked to provide your OptinMonster API username and key (the basic plan of OptinMonster is sufficient for offering content upgrades).

OptinMonster API Credentials

You can find the API information under your account on the OptinMonster website. Simply login and then click on the API link.

OptinMonster API Keys

Next, copy and paste API username and key into OptinMonster plugin page and then click on connect to OptinMonster button.

Step 2: Create a New Popup Optin

Once you are successfully connected, you need to click on the create new optin button.

Create new optin

This will take you to the OptinMonster website. You need to give your optin a title and select your website from the drop down menu. Next, choose lightbox as your optin design.

You will see previews of all the different themes. You can select any one of them as your starter theme.

This will bring you to the OptinMonster’s form builder where you can totally customize the appearance of your popup.

Designing your optin in OptinMonster

For content upgrades, you will need to click on the configuration tab and select “Load on Manual Trigger” option.

Load on manual trigger option

After you’re done with the customization, click on the save button before exiting the optin editor.

Step 3: Enable MonsterLink Optin on Your Site

Visit the OptinMonster plugin page on your WordPress site and click on the Optins tab. You will see your new optins listed there.

If you cannot see it there, then you should click on the refresh optins button. When you see your optin, click on the edit output settings link below your optin.

Optin output settings link

This will bring you to the optin output settings page where you need to check the box next to enable optin on this site option.

You will also need to select the post or page where you want to load this optin.

If you want to load this optin globally on any page or post, then you can check ‘Load optin globally’ option.

Optin output settings

Don’t forget to click on the save settings button to save your changes.

Step 4: Get Your Optin Slug

Return to the Optins page and copy the string next to your optin title. You will need this string in the next step.

Get optin slug

Step 5: Add Your Monster Link in a WordPress Post or Page

Adding your MonsterLink in WordPress is very simple. Switch to the text editor and add the link like this:

<a href="#" class="manual-optin-trigger" data-optin-slug="h95qqg9sqx9atrsl">Click me!</a>

You will need to replace the data-optin-slug value with the slug of your own optin.

This code will show plain link to the users however it won’t really stand out.

So how do you make it stand out? You can add a box around it like this:

<p style="background: none repeat scroll 0 0 #fffecf; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 13px;">

<strong>Exclusive Bonus:</strong> <a class="manual-optin-trigger" href="#" data-optin-slug="mohlwy2grsxcvmcw">Download The Blog Post Checklist</a> to use before you hit publish.

</p>

MonsterLink displayed in a yellow box

You can also create a shortcode to make the box styling easy for future.

Simply add this code in your theme’s functions.php file or in a site-specific plugin:

function wpb_make_yellowbox($atts, $content = null) {
   return '<p style="background: none repeat scroll 0 0 #fffecf; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 13px;">' . do_shortcode($content) . '</p>';
}
add_shortcode('yellowbox', 'wpb_make_yellowbox');

You can now add your content upgrade link in your WordPress posts using the shortcode like this:

[yellowbox]

<strong>Exclusive Bonus:</strong> <a class="manual-optin-trigger" href="#" data-optin-slug="mohlwy2grsxcvmcw">Download The Blog Post Checklist</a> to use before you hit publish.

[/yellowbox]

You can also show the link with an image. This way you can make it much more prominent and attractive.

Here is how you can add the image with MonsterLink in WordPress.

<a class="manual-optin-trigger" href="#" data-optin-slug="mohlwy2grsxcvmcw"><img src="http://example.com/wp-content/uploads/2015/09/ebookdownload.png" alt="ebook download" /></a>

MonsterLink around an image will make it look more prominent

Step 5: Delivering Content Upgrade

Now we need to take a look at how to deliver the content upgrade that we promised to the user.

Your content upgrade could be anything. Syed used a checklist document in his experiment. You can use PDF, video, audio, or any other kind of content.

Once users enter their email address, you can provide them the promised content upgrade. There are multiple ways to do this:

Show Download Link as Success Message

You can show a download link as a success message inside your popup. Simply click on the edit design link under your popup.

Relaunch optin designer to configure content upgrade delivery

This will take you to the OptinMonster’s designer. Under the configuration tab, you will see the option to add success message.

Deliver content upgrade as success message

Redirect to Thank You or Download Page

You can also redirect users to a thank you page that has the link to download the file. You will find the option to redirect users under the configuration tab in the optin builder.

Redirect users upon successful signup to a download page

Send as an Email

Most email service providers offer autoresponder features where you can send welcome emails to new users. You can use it to send the download link to the user.

You will have to check your email service provider’s documentation section for instructions on how to do this.

Conclusion

Content upgrades are going to be the NEXT BIG thing when it comes to lead-generation. Smart marketers are already starting to use it on their sites.

Brian Dean from Backlinko, Bryan Harris from Videofruit, Neil Patel from QuickSprout, Pat Flynn from SPI, and ofcourse our own Syed Balkhi has seen phenomenal results from using content upgrades.

If you want to grow your email list, then you should definitely try out content upgrades. It will take you anywhere from 30 minutes to 1.5 hours to build and add a content upgrade to your post, but it’s totally worth it.

We have created a checklist that shows you how to identify which posts are worthy of content upgrades, and the exact steps.

Exclusive Bonus: Download The Content Upgrade Checklist for a step-by-step guide on how to boost your conversions with content upgrades.

We hope this article helped you add content upgrades in WordPress to grow your email list. Want to learn another way to boost your email list? See our guide on how to create a welcome gate in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

To leave a comment please visit How to Add Content Upgrades in WordPress and Grow Your Email List on WPBeginner.

Ultimate Guide to Using MailChimp and WordPress

Are you looking to build an email list? Want to send email updates to your subscribers when you publish a new blog post? MailChimp is one of the world’s leading email service provider, and it is extremely easy to use. In this guide, we will… Read More »

To leave a comment please visit Ultimate Guide to Using MailChimp and WordPress on WPBeginner.

Are you looking to build an email list? Want to send email updates to your subscribers when you publish a new blog post? MailChimp is one of the world’s leading email service provider, and it is extremely easy to use. In this guide, we will show you how to use MailChimp and WordPress to get more subscribers.

MailChimp and WordPress

Why Build an Email List?

More than 70% of users who abandon your website will probably never come back unless they buy something from you, or you successfully get them to subscribe to your email list.

Email is private, personal, and by far the most direct form of communication on the internet. Most people check their inbox more than their social media streams. An email will stay in the inbox unless a user takes action on it. On social media, your message will get buried into user’s timeline.

See our guide on why you should start building your email list right away.

Why Use MailChimp with Your WordPress Site?

Over the years, we have found MailChimp to be one of the most beginner friendly email service. Why? Because it’s very easy to use and has tons of WordPress integrations.

It is also by far the most affordable for beginners because it is free as long as you send less than 12000 emails per month or have less than 2000 subscribers. This means you can get started right away without paying anything.

Now as your subscribers grow (more than 2000), you will be asked to upgrade your account to paid plan.

Aside from just capturing and sending emails, some other cool features of MailChimp allows you to setup RSS to email subscriptions, design beautiful email templates, set up auto-responders, and monitor the performance of your email campaigns with comprehensive analytics reports.

Getting Started with MailChimp

To connect MailChimp to your WordPress site, the first thing you will need is a MailChimp account.

Visit the MailChimp website and click on the ‘Signup Free’ button.

Fill in your email and create a username / password for your account.

MailChimp Sign up

Once you are signed in, you will be redirected to your MailChimp dashboard.

Creating Your First Email List

The first thing you need to do in your MailChimp account is setup an email list. On your MailChimp dashboard, click on ‘Create A List’ button.

Creating an email list in MailChimp

You will be asked to provide information like the name for your email list, an email address where users can reply to, a reminder for people how they got on your list, etc. Fill the form and click on the Save button.

That’s all, you have successfully created your first email list. Now you need to connect your email list to your WordPress, so your website visitors can subscribe.

Adding MailChimp Email Signup Forms in WordPress

MailChimp comes with a built-in basic subscription form. All you need to do is go to the Lists page in your MailChimp account. Next click on the downward arrow button next to your email list and select sign up forms.

Getting signup form code from MailChimp

On the next page, you will see some of the form types you can generate. You need to click on the select button next to Embedded Forms.

Select embedded forms

You will be taken to a settings page where you can choose what fields you want to show in your form, adjust form width and other options. When you are done, simply copy the embed code.

Copy the signup form embed code from MailChimp

Now you need to visit your WordPress admin dashboard and click on Appearance » Widgets. Add a Text widget to a WordPress sidebar and paste the signup form code inside it.

Adding signup form code in widgets

That’s all. You can now visit your site and see the MailChimp signup form in action.

MailChimp email signup form

Adding Beautiful Signup Forms Using OptinMonster

While adding a basic MailChimp signup form in WordPress is quite easy, but getting people to join your email list is not. At WPBeginner, we use OptinMonster to build our email list. You can read all about it in this case study where we increased our email subscribers by 600% using OptinMonster.

OptinMonster allows you to add different kind of signup forms such as lightbox popup, floating footer bar, after post forms, sidebar forms, slide-in forms, and more.

You can do A/B testing, page-level targeting, choose from many different templates, and even use exit-intent.

Exit popup in OptinMonster

We built OptinMonster because we needed a WordPress lead generation solution that is easy to use and deliver results.

OptinMonster works with all major email marketing providers including MailChimp.

Setting up WordPress RSS Feed Newsletter in MailChimp

Now that you have visitors subscribing to your email list, it is important that you send them regular updates.

You can always login to your MailChimp account and manually send an email to your subscribers, but with MailChimp you can also setup automated campaigns that send your latest blog posts via email. This is called a RSS newsletter. (See our guide on RSS Feeds in WordPress.)

If you have been using FeedBurner to send emails to your RSS subscribers, then you need to read why you should stop using FeedBurner and move to Feedburner alternatives. It also shows how to move your FeedBurner subscribers to MailChimp.

To setup an RSS to Email campaign, first you need to login to your MailChimp account and then click on Campaigns » Create Campaign.

Creating campaigns in MailChimp

On the next page, MailChimp will show you different type of campaigns you can create. You need to choose RSS-Driven Campaign.

Creating RSS campaign in MailChimp

Enter your RSS feed URL and select when you want to send the automated email. You can send daily, weekly, or even monthly emails. You can also choose the time for your email. When you have picked your settings, click on the Next button at the bottom right corner of the screen to continue.

Enter your RSS feed URL and select email time and frequency

MailChimp will now ask you to select a list. Select your list and click on the next button to continue to the campaign info.

First you need to provide a name for your campaign. After that you will notice that MailChimp has automatically filled in most of the fields for you. These default settings would work for most websites. However feel free to customize it to fit your needs. Click on the Next button to continue.

RSS Email campaign setup

In the next step, you will need to choose a template for your email. MailChimp comes with many different options for that. Choose the one that best suits you by clicking on the select button next to it.

Choosing MailChimp RSS newsletter campaign template

MailChimp will allow you to fine-tune your email design. You can add your logo, a header image, change the text to your own site’s requirements. Mainly you need to add RSS Header and RSS Items box to your email template.

Design RSS Email

Click on the next button when you are done. Lastly click on Save and exit at the top right corner of the screen.

That’s all you have successfully created your WordPress RSS Feed Newsletter with MailChimp.

We hope this article helped you learn how to use MailChimp with WordPress. Now that you have started building your email list, you may want to take a look at our guide on how to grow your email list.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

To leave a comment please visit Ultimate Guide to Using MailChimp and WordPress on WPBeginner.