12 Tested and Easy Ways to Grow Your Email List Faster

Are you looking for easy ways to grow your email list? Many beginners just install a sidebar optin form on their website and wait for users to subscribe. This results in slow growth. There is so much more you can do to grow your email… Read More »

The post 12 Tested and Easy Ways to Grow Your Email List Faster appeared first on WPBeginner.

Are you looking for easy ways to grow your email list? Many beginners just install a sidebar optin form on their website and wait for users to subscribe. This results in slow growth. There is so much more you can do to grow your email list much faster. In this article, we will show you some of tested and proven ways to grow your email list that are actually easy to implement.

Grow your email list faster

Getting Started

First thing you need is to make sure that you are using a professional email marketing service.

Using the best email marketing company ensures that your emails don’t end up in the spam folder. It also provides you with the industry standard tools to build and grow your email list.

We recommend using Constant Contact. It is one of the largest and most popular email service provider in the world.

Next, you will need OptinMonster. It is the best lead generation software in the world. It helps you convert abandoning website visitors into email subscribers.

Having said that, let’s take a look at some of the most effective ways to grow your email list.

1. Use Multiple Sign up Forms

Using multiple signup forms

As we mentioned earlier many beginners start with just a simple signup form in their sidebar.

If you want to grow your email list quickly, then you need to use multiple sign up forms to give users more opportunity to join your email list.

We recommend combining your sidebar sign up form with a floating footer bar or a lightbox popup to make your signup forms more noticeable

2. Use an Exit Intent Popup

Exit intent popup

Exit-Intent® is an advanced technology built by OptinMonster that tracks your user’s mouse behavior and show them with a targeted form at the precise moment they are about to leave your website. Think of it as Onsite Retargeting.

You can use this technology in combination with full screen welcome gates, lightbox popups, or other optin types to convert abandoning visitors into subscribers.

We use an exit intent popup on WPBeginner, and it has helped increase our subscribers by 600%.

Michael Stelzner from Social Media Examiner used it to add over 250,000 new email subscribers.

3. Offer Content Upgrades

Content upgrades

Content upgrade is a marketing technique where you offer users a chance to get exclusive bonus content by signing up to your email list.

This additional premium content offered for completing an action is also known as content bribe.

Human psychology plays an important role in the effectiveness of content upgrades. The psychology principle known as Zeigarnik Effect states that people are most likely to complete a task if they initiate it themselves.

Because the user initiates (click to download the content upgrade), they are more likely to complete the task (subscribe to your list).

See our step by step guide on how to add content upgrades in WordPress to grow your email list.

4. Add Full or Partially Gated Content in WordPress

Adding gated content

Gated content is content on your website that can’t be accessed until the visitor enters their email address. You can use it to hide some of your content or hide the entire blog post until the user enters their email address.

Here’s a step by step guide on how to add content locking in WordPress.

5. Create Multiple Lead Magnet Pages

Lead magnet page example

Lead magnet (also known as opt-in bribe) is an incentive you offer to potential buyers in exchange for their contact information such as name, email, phone number, etc.

Your blog posts with locked content, content upgrades, and premium content all fall into the lead magnet category.

Lead magnets need to offer additional value to your users. This could be an ebook, a resources newsletter, checklists, workbooks, etc. See these 9 highly effective lead magnet ideas for inspiration.

6. Add Sign up Call to Action on Your Facebook Page

Facebook has introduced call to action buttons for business pages. These buttons are prominently displayed on top of your cover image and are visible without scrolling.

Call to action button on a Facebook business page

Here is how to add a sign up button as call to action on your Facebook page.

You need to visit your Facebook page, and you will notice a blue ‘Add a button’ button.

Adding a call to action button

This will bring up a popup with multiple choices. You need to click on ‘Get in touch with us’ tab and then select ‘Sign up’.

Next, you need to provide a link to your website where users will be taken when they click signup.

Add a link to your sign up page

Don’t forget to click on add button to save your changes.

6. Use Twitter Lead Generation Cards

Twitter Ads

Twitter Ads offers another social platform that you can use to boost your lead generation efforts.

In fact, Twitter even allows you to run lead generation directly from Twitter. This way users can sign up for your email list without leaving Twitter.

You can also drive traffic to your website and use email sign up as a conversion. You can create special offers for Twitter users and tweet the links to your followers.

7. Use YouTube Call to Action Cards

YouTube action cards

YouTube is one of the largest social media platforms, and the second most popular search engine in the world. If you are using YouTube videos as part of your marketing strategy, then you can utilize your YouTube channel to grow your email list.

YouTube action cards allow you to add interactive information cards to your videos. You can use them to add call to actions and link them to lead magnets on your website.

Here is how to add YouTube action cards to your videos.

8. Use After Post and In-Line Optin Forms

After post optin forms appear when a user has already scrolled down an entire article. This means that they are already interested in your content and are much more likely to sign up.

After post and in-line optin forms

You can also use in-line optin forms with in your blog posts and long reads. The middle of a long read is the point where users are most engaged with the content. Reminding them to sign up at that point, works like a charm.

9. Add Polite Slide-in Scroll Box Forms

As we mentioned earlier that users simply ignore most static signup forms. The goal is to divert user’s attention to your offer and sign up form.

Slide in scroll box

Slide-in scroll box forms do that beautifully. They stay out of the way so that users can look at the content while diverting user attention to the sign up form with slide in animation.

10. Prominent Headers with Call to Action

Prominent headers with call to action

Header is the area of your website most prominently visible to users when they arrive. This makes it the most effective spot to place your call to action.

You will need a WordPress theme that comes with large or full screen header. You can also use a page builder plugin like Beaver Builder to create custom pages with your own layout.

11. Use Social Proof to Encourage More Sign ups

WPBeginner social proof

Social proof is a psychological effect used to describe a social behavior where people feel more comfortable following other people. Marketers use social proof as a tactic for easing the minds of worried customers and increasing conversions.

There are many ways you can use social proof to get more subscribers. You can use testimonials on your landing pages, add reviews, show number of registered users, etc.

Many popular websites show the number of subscribers in their sign up forms to encourage new sign ups.

12. A/B Test Your Optin Forms

A/B test your optin forms

Many beginners continue to rely on guess work to understand what works on their website. You need to understand how your audience react to different call to actions, optin placements, colors, design, and copy.

With A/B testing, you can find out which optins work better on your website. You can use these A/B testing tips to continuously test and improve your optins.

We hope this article helped you find the best ways to grow your email list. You may also want to see our list of 10 WordPress plugins that will quickly help you get more traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 12 Tested and Easy Ways to Grow Your Email List Faster appeared first on WPBeginner.

How to Add Content Upgrades in WordPress and Grow Your Email List

Recently when our founder Syed Balkhi shared his 14-point pre-publish blog post checklist, many of you asked about how did he add the bonus download offer. That’s called a Content Upgrade, and it helps you get significantly more email subscribers. In this article, we will… Read More »

To leave a comment please visit How to Add Content Upgrades in WordPress and Grow Your Email List on WPBeginner.

Recently when our founder Syed Balkhi shared his 14-point pre-publish blog post checklist, many of you asked about how did he add the bonus download offer. That’s called a Content Upgrade, and it helps you get significantly more email subscribers. In this article, we will show you how to add content upgrades in WordPress and grow your email list.

Content Upgrades in WordPress

What is a Content Upgrade?

Content upgrade is a technique where you offer your readers a chance to get exclusive bonus content by signing up to your email list. This additional premium content offered for completing an action is also known as content bribe.

Some different type of content upgrades:

  • eBooks
  • Checklists
  • Excel Worksheets
  • Downloadable PDF version of your blog post
  • Exclusive video interview related to the post
  • Bonus how-to’s for the article

Basically content upgrades have to be highly relevant to the post you’re offering it on. For example, on a post about content upgrade, we should offer a content upgrade checklist because readers of this post will find that highly useful.

Human psychology plays an important role in the effectiveness of content upgrades. The psychology principle known as Zeigarnik Effect states that people are most likely to complete a task if they initiate it themselves.

For content upgrades, it works because users initiate it by clicking on a link or an image. This makes them more likely to complete the task by finishing the sign up.

Sounds too good to be true, right?

See these stats from Syed’s website comparing a regular popup and a MonsterLinks content upgrade.

Comparison of regular popup and a MonsterLink content upgrade

The generic popup was running across the site and was seen by nearly 26000 users, out of which 744 signed up.

On the other hand, the targeted MonsterLink was placed on a single page. It was viewed by 270 people and 74 users signed up. That’s an insane conversion all from a single page without running any split-tests!

Here’s an example of what content upgrades look like:

Exclusive Bonus: Download The Content Upgrade Checklist for a step-by-step guide on how to boost your conversions with content upgrades.

Now that you know what is a content upgrade, let’s see how you can use it on your own website to get more email subscribers.

How to Add Content Upgrades in WordPress?

Content upgrades can be added to any web page using MonsterLinks feature in OptinMonster.

OptinMonster is the best conversion optimization software in the market. It allows you to add beautiful opt in forms like lightbox popups, scroll-triggered slide-in forms, floating bars, sidebar optins, below the content forms, etc.

It is super fast and works beautifully with WordPress powered websites.

Syed started OptinMonster to use on WPBeginner, and we increased our email subscribers by 600%.

Note: if you don’t have an email list, then check out our guide on why you should start building your email list right away.

Step 1: Setting up OptinMonster

First you will need to install and activate the OptinMonster plugin on your WordPress site.

Upon activation, click on OptinMonster menu item in your WordPress admin bar. You will be asked to provide your OptinMonster API username and key (the basic plan of OptinMonster is sufficient for offering content upgrades).

OptinMonster API Credentials

You can find the API information under your account on the OptinMonster website. Simply login and then click on the API link.

OptinMonster API Keys

Next, copy and paste API username and key into OptinMonster plugin page and then click on connect to OptinMonster button.

Step 2: Create a New Popup Optin

Once you are successfully connected, you need to click on the create new optin button.

Create new optin

This will take you to the OptinMonster website. You need to give your optin a title and select your website from the drop down menu. Next, choose lightbox as your optin design.

You will see previews of all the different themes. You can select any one of them as your starter theme.

This will bring you to the OptinMonster’s form builder where you can totally customize the appearance of your popup.

Designing your optin in OptinMonster

For content upgrades, you will need to click on the configuration tab and select “Load on Manual Trigger” option.

Load on manual trigger option

After you’re done with the customization, click on the save button before exiting the optin editor.

Step 3: Enable MonsterLink Optin on Your Site

Visit the OptinMonster plugin page on your WordPress site and click on the Optins tab. You will see your new optins listed there.

If you cannot see it there, then you should click on the refresh optins button. When you see your optin, click on the edit output settings link below your optin.

Optin output settings link

This will bring you to the optin output settings page where you need to check the box next to enable optin on this site option.

You will also need to select the post or page where you want to load this optin.

If you want to load this optin globally on any page or post, then you can check ‘Load optin globally’ option.

Optin output settings

Don’t forget to click on the save settings button to save your changes.

Step 4: Get Your Optin Slug

Return to the Optins page and copy the string next to your optin title. You will need this string in the next step.

Get optin slug

Step 5: Add Your Monster Link in a WordPress Post or Page

Adding your MonsterLink in WordPress is very simple. Switch to the text editor and add the link like this:

<a href="#" class="manual-optin-trigger" data-optin-slug="h95qqg9sqx9atrsl">Click me!</a>

You will need to replace the data-optin-slug value with the slug of your own optin.

This code will show plain link to the users however it won’t really stand out.

So how do you make it stand out? You can add a box around it like this:

<p style="background: none repeat scroll 0 0 #fffecf; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 13px;">

<strong>Exclusive Bonus:</strong> <a class="manual-optin-trigger" href="#" data-optin-slug="mohlwy2grsxcvmcw">Download The Blog Post Checklist</a> to use before you hit publish.

</p>

MonsterLink displayed in a yellow box

You can also create a shortcode to make the box styling easy for future.

Simply add this code in your theme’s functions.php file or in a site-specific plugin:

function wpb_make_yellowbox($atts, $content = null) {
   return '<p style="background: none repeat scroll 0 0 #fffecf; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 13px;">' . do_shortcode($content) . '</p>';
}
add_shortcode('yellowbox', 'wpb_make_yellowbox');

You can now add your content upgrade link in your WordPress posts using the shortcode like this:

[yellowbox]

<strong>Exclusive Bonus:</strong> <a class="manual-optin-trigger" href="#" data-optin-slug="mohlwy2grsxcvmcw">Download The Blog Post Checklist</a> to use before you hit publish.

[/yellowbox]

You can also show the link with an image. This way you can make it much more prominent and attractive.

Here is how you can add the image with MonsterLink in WordPress.

<a class="manual-optin-trigger" href="#" data-optin-slug="mohlwy2grsxcvmcw"><img src="http://example.com/wp-content/uploads/2015/09/ebookdownload.png" alt="ebook download" /></a>

MonsterLink around an image will make it look more prominent

Step 5: Delivering Content Upgrade

Now we need to take a look at how to deliver the content upgrade that we promised to the user.

Your content upgrade could be anything. Syed used a checklist document in his experiment. You can use PDF, video, audio, or any other kind of content.

Once users enter their email address, you can provide them the promised content upgrade. There are multiple ways to do this:

Show Download Link as Success Message

You can show a download link as a success message inside your popup. Simply click on the edit design link under your popup.

Relaunch optin designer to configure content upgrade delivery

This will take you to the OptinMonster’s designer. Under the configuration tab, you will see the option to add success message.

Deliver content upgrade as success message

Redirect to Thank You or Download Page

You can also redirect users to a thank you page that has the link to download the file. You will find the option to redirect users under the configuration tab in the optin builder.

Redirect users upon successful signup to a download page

Send as an Email

Most email service providers offer autoresponder features where you can send welcome emails to new users. You can use it to send the download link to the user.

You will have to check your email service provider’s documentation section for instructions on how to do this.

Conclusion

Content upgrades are going to be the NEXT BIG thing when it comes to lead-generation. Smart marketers are already starting to use it on their sites.

Brian Dean from Backlinko, Bryan Harris from Videofruit, Neil Patel from QuickSprout, Pat Flynn from SPI, and ofcourse our own Syed Balkhi has seen phenomenal results from using content upgrades.

If you want to grow your email list, then you should definitely try out content upgrades. It will take you anywhere from 30 minutes to 1.5 hours to build and add a content upgrade to your post, but it’s totally worth it.

We have created a checklist that shows you how to identify which posts are worthy of content upgrades, and the exact steps.

Exclusive Bonus: Download The Content Upgrade Checklist for a step-by-step guide on how to boost your conversions with content upgrades.

We hope this article helped you add content upgrades in WordPress to grow your email list. Want to learn another way to boost your email list? See our guide on how to create a welcome gate in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

To leave a comment please visit How to Add Content Upgrades in WordPress and Grow Your Email List on WPBeginner.