12 Tested and Easy Ways to Grow Your Email List Faster

Are you looking for easy ways to grow your email list? Many beginners just install a sidebar optin form on their website and wait for users to subscribe. This results in slow growth. There is so much more you can do to grow your email… Read More »

The post 12 Tested and Easy Ways to Grow Your Email List Faster appeared first on WPBeginner.

Are you looking for easy ways to grow your email list? Many beginners just install a sidebar optin form on their website and wait for users to subscribe. This results in slow growth. There is so much more you can do to grow your email list much faster. In this article, we will show you some of tested and proven ways to grow your email list that are actually easy to implement.

Grow your email list faster

Getting Started

First thing you need is to make sure that you are using a professional email marketing service.

Using the best email marketing company ensures that your emails don’t end up in the spam folder. It also provides you with the industry standard tools to build and grow your email list.

We recommend using Constant Contact. It is one of the largest and most popular email service provider in the world.

Next, you will need OptinMonster. It is the best lead generation software in the world. It helps you convert abandoning website visitors into email subscribers.

Having said that, let’s take a look at some of the most effective ways to grow your email list.

1. Use Multiple Sign up Forms

Using multiple signup forms

As we mentioned earlier many beginners start with just a simple signup form in their sidebar.

If you want to grow your email list quickly, then you need to use multiple sign up forms to give users more opportunity to join your email list.

We recommend combining your sidebar sign up form with a floating footer bar or a lightbox popup to make your signup forms more noticeable

2. Use an Exit Intent Popup

Exit intent popup

Exit-Intent® is an advanced technology built by OptinMonster that tracks your user’s mouse behavior and show them with a targeted form at the precise moment they are about to leave your website. Think of it as Onsite Retargeting.

You can use this technology in combination with full screen welcome gates, lightbox popups, or other optin types to convert abandoning visitors into subscribers.

We use an exit intent popup on WPBeginner, and it has helped increase our subscribers by 600%.

Michael Stelzner from Social Media Examiner used it to add over 250,000 new email subscribers.

3. Offer Content Upgrades

Content upgrades

Content upgrade is a marketing technique where you offer users a chance to get exclusive bonus content by signing up to your email list.

This additional premium content offered for completing an action is also known as content bribe.

Human psychology plays an important role in the effectiveness of content upgrades. The psychology principle known as Zeigarnik Effect states that people are most likely to complete a task if they initiate it themselves.

Because the user initiates (click to download the content upgrade), they are more likely to complete the task (subscribe to your list).

See our step by step guide on how to add content upgrades in WordPress to grow your email list.

4. Add Full or Partially Gated Content in WordPress

Adding gated content

Gated content is content on your website that can’t be accessed until the visitor enters their email address. You can use it to hide some of your content or hide the entire blog post until the user enters their email address.

Here’s a step by step guide on how to add content locking in WordPress.

5. Create Multiple Lead Magnet Pages

Lead magnet page example

Lead magnet (also known as opt-in bribe) is an incentive you offer to potential buyers in exchange for their contact information such as name, email, phone number, etc.

Your blog posts with locked content, content upgrades, and premium content all fall into the lead magnet category.

Lead magnets need to offer additional value to your users. This could be an ebook, a resources newsletter, checklists, workbooks, etc. See these 9 highly effective lead magnet ideas for inspiration.

6. Add Sign up Call to Action on Your Facebook Page

Facebook has introduced call to action buttons for business pages. These buttons are prominently displayed on top of your cover image and are visible without scrolling.

Call to action button on a Facebook business page

Here is how to add a sign up button as call to action on your Facebook page.

You need to visit your Facebook page, and you will notice a blue ‘Add a button’ button.

Adding a call to action button

This will bring up a popup with multiple choices. You need to click on ‘Get in touch with us’ tab and then select ‘Sign up’.

Next, you need to provide a link to your website where users will be taken when they click signup.

Add a link to your sign up page

Don’t forget to click on add button to save your changes.

6. Use Twitter Lead Generation Cards

Twitter Ads

Twitter Ads offers another social platform that you can use to boost your lead generation efforts.

In fact, Twitter even allows you to run lead generation directly from Twitter. This way users can sign up for your email list without leaving Twitter.

You can also drive traffic to your website and use email sign up as a conversion. You can create special offers for Twitter users and tweet the links to your followers.

7. Use YouTube Call to Action Cards

YouTube action cards

YouTube is one of the largest social media platforms, and the second most popular search engine in the world. If you are using YouTube videos as part of your marketing strategy, then you can utilize your YouTube channel to grow your email list.

YouTube action cards allow you to add interactive information cards to your videos. You can use them to add call to actions and link them to lead magnets on your website.

Here is how to add YouTube action cards to your videos.

8. Use After Post and In-Line Optin Forms

After post optin forms appear when a user has already scrolled down an entire article. This means that they are already interested in your content and are much more likely to sign up.

After post and in-line optin forms

You can also use in-line optin forms with in your blog posts and long reads. The middle of a long read is the point where users are most engaged with the content. Reminding them to sign up at that point, works like a charm.

9. Add Polite Slide-in Scroll Box Forms

As we mentioned earlier that users simply ignore most static signup forms. The goal is to divert user’s attention to your offer and sign up form.

Slide in scroll box

Slide-in scroll box forms do that beautifully. They stay out of the way so that users can look at the content while diverting user attention to the sign up form with slide in animation.

10. Prominent Headers with Call to Action

Prominent headers with call to action

Header is the area of your website most prominently visible to users when they arrive. This makes it the most effective spot to place your call to action.

You will need a WordPress theme that comes with large or full screen header. You can also use a page builder plugin like Beaver Builder to create custom pages with your own layout.

11. Use Social Proof to Encourage More Sign ups

WPBeginner social proof

Social proof is a psychological effect used to describe a social behavior where people feel more comfortable following other people. Marketers use social proof as a tactic for easing the minds of worried customers and increasing conversions.

There are many ways you can use social proof to get more subscribers. You can use testimonials on your landing pages, add reviews, show number of registered users, etc.

Many popular websites show the number of subscribers in their sign up forms to encourage new sign ups.

12. A/B Test Your Optin Forms

A/B test your optin forms

Many beginners continue to rely on guess work to understand what works on their website. You need to understand how your audience react to different call to actions, optin placements, colors, design, and copy.

With A/B testing, you can find out which optins work better on your website. You can use these A/B testing tips to continuously test and improve your optins.

We hope this article helped you find the best ways to grow your email list. You may also want to see our list of 10 WordPress plugins that will quickly help you get more traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 12 Tested and Easy Ways to Grow Your Email List Faster appeared first on WPBeginner.

Revealed: Why Building Your Email List is so Important Today!

Are you thinking about building an email list, but not sure why it is so important? Many bloggers and business owners don’t see the importance of building an email list right away until they see the impact email lists can have on website traffic and… Read More »

The post Revealed: Why Building Your Email List is so Important Today! appeared first on WPBeginner.

Are you thinking about building an email list, but not sure why it is so important? Many bloggers and business owners don’t see the importance of building an email list right away until they see the impact email lists can have on website traffic and revenue. In this article, we will show you the top reasons why building your email list is important (with real case studies). We will also show you how to start building your email list – step by step.

By the end of this article, you will have answers to all your questions about building an email list.

Why Build Email List

What is an Email List and Why is it so Important?

An email list is a list of names and email addresses of people who gave you permission to send them updates and promotions from your business via email.

Why is this so important?

Because these subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin). They are extremely interested in what you have to offer.

According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in USA.

In our business, email lists get 10 times higher conversions than social media campaigns. This makes sense if you think about these five advantages of email as a communication channel:

Email is Personal – Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct, personal, and casual.

Email is Purposeful – To get your email a user needs to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.

Email is Targeted – As we mentioned earlier the user has already shown interest in your products / content. Since you already know what they like, you can deliver them highly relevant content and offers to get better results. This is called segmentation, and we will cover that later in the article.

You Own Your Email List – You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platform change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.

Email is One-on-One – People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.

This is precisely why every smart business in the world has an email list.

Big name brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.

They understand that email marketing is the best long term investment with a much higher return. Because people will continue to get their message at a very low cost for a longer period of time.

Social Media vs Email Marketing

Social Media vs Email Marketing

Now you’re probably thinking, wait a minute. What about social media?

A lot of social media experts and consultants, in an attempt to sell their services, downplay the importance of an email list.

In fact, we have even been asked isn’t email marketing kind of dead with social media taking over everything?

The best way to answer this question is to look at the information Twitter and Facebook ask you before you create an account:

Twitter and Facebook Signup Forms

Yup, it’s an email address. Because these companies know that emails are the most direct and reliable way of getting in touch.

All social media platforms are building an email list because they are smart business owners. This helps their valuation when selling their business.

While social media is a great way to reach your audience, it’s important to keep in perspective the timely nature of social media platforms.

They come and go.

Not too long ago we had MySpace, FriendFeed, Google Buzz, Plurk and countless others. Most of them are either dead now or irrelevant.

Today we have Facebook and Twitter, but not everyone is as hooked up on these sites. Some prefer other places like Instagram, Pinterest, Vine, Snapchat, etc.

But studies show that at least 91% of consumers check their email on a daily basis.

We are not saying that social media is not important. It is, and you should explore every opportunity to reach out to your audiences.

However you should spend more time and effort into something that guarantees much higher results.

What You Need to Start Building an Email List?

Hopefully by now, you should know why building an email list is so important, and why ignoring it would be a HUGE mistake.

So let’s take a look at what you need to start building your email list.

3 Things You Need to Build an Email List:

  1. A website or blog.
  2. An email marketing service.
  3. High-converting opt-in forms

All three of these are fairly easy to setup, and none of them require you to know how to code.

For the sake of this article, we will only be focusing on the last two items in the list. If you don’t have a website or blog yet, then see our step by step guide on how to start a blog.

Choosing the Best Email Marketing Service

Best email marketing services

There are tons of email marketing services online. Often beginners use the free options to save cost, which is understandable. However, some of those free platforms are not the best option. Why?

Services like FeedBurner or Jetpack Subscriptions offer blog subscription via email. This allows your users to receive an email update every time you publish a new blog post.

The downside to a blog notification service like this are:

  • You will have to create a blog post to send an email. This means that information you want to share will have to be publicly available first. You can’t send out private email newsletters.
  • You can’t personalize the email message. It will be delivered in the same format often with no branding or personalization.
  • You can’t categorize subscribers by interests, demographics, or content type.
  • There is no reporting. You don’t know how many people got email, what percentage of users opened it, and how many of them clicked on links.
  • If you later tried to move to a paid service, your users will have to re-confirm their subscription. Many of them will not do it, and you will end up losing subscribers.

This is why we ALWAYS recommend using a professional email marketing service. Yes, they cost a little bit of money, but they are an investment in your business which pays huge returns.

The benefit of professional email marketing services are:

  • You can send private mass emails to your subscribers.
  • You can see subscriber activity and group your subscribers based on actions they take.
  • You can run A/B split tests to see which email subject line, content, and offers work best with your subscribers.
  • With reporting tools, you can see which country you have the most subscribers from. You can adjust your timezone preferences, and send emails at the right time.
  • Last, but definitely the most important, you can see the email addresses of all your subscribers.

There are hundreds of professional email marketing services available, but we have compiled a list of the best email marketing services.

For small businesses, we recommend using Constant Contact because they are one of the largest and fastest growing email marketing services in the world.

They offer a 60 day free trial. This gives you plenty of time to setup and start seeing the results. At the end of 60 days, your email list would likely be paying for itself (cost $20 / month). Start your free trial.

Constant Contact

Because we know people often like to see options before they make a decision, we also recommend AWeber. They are another popular email marketing service provider, and they offer our users a 30-day free trial.

Once you have signed up with an email marketing service, the next step is to add opt-in forms to your website to allow your users to subscribe.

Growing Your Email List and Getting More Subscribers

While choosing the right email marketing service is important, getting more subscribers is even more important because this is how you make money.

The biggest mistake beginners make is not strategically placing high-converting opt-in forms.

While some WordPress themes come with built-in sidebar widgets, they don’t convert as well. Your email marketing service may also provide you with codes to embed in your theme, but that requires you to know how to code.

This is why we recommend our users to use OptinMonster. It is the most powerful conversion optimization software that helps you convert abandoning website visitors into subscribers and customers.

You can easily create high-converting optin forms such as lightbox popups, floating header and footer bars, slide-in scroll boxes, fullscreen welcome mat, after post and inline forms, and more.

Add beautiful signup forms

But what makes OptinMonster really powerful is the behavior automation and personalization features. OptinMonster allows you to automatically show different opt-in forms based on where the user is coming from, which page they are visiting, and what they are doing on your website.

For example, the Exit-Intent® feature track your users mouse behavior and show them a targeted opt-in form at the precise moment they are about to leave. This helps you convert abandoning visitors into subscribers.

This is important because over 70% of people leaving your website will never return.

That’s why influencers like Michael Hyatt, Neil Patel, and Social Media Examiner use exit-intent on their websites. It helped Social Media Examiner add over 95,000 new subscribers in 7 months.

But for smaller businesses, this is even more crucial. Nicolas Gagne, a small business owner, combined Constant Contact with a single exit-intent optin to grow his email list by 500%. This helped him triple his revenue from his online store (see the full case study).

There are tons more case studies and OptinMonster reviews that you can read as well.

Get started with OptinMonster today — Use the coupon WPB10 to get 10% off.

Note: OptinMonster was started by WPBeginner’s founder, Syed Balkhi, because he wanted to get more email subscribers, faster. It helped us increase our email signups by 600%. Due to popular request, we released this tool for public, and now it’s the most recommended lead generation software in the market.

List Building Strategies and Resources

Email Marketing Strategies

Having the right tools is crucial, but knowing how to use them properly is what makes the most difference.

In your email marketing strategy, the most important thing you should plan out is segmentation. This is the process of grouping your subscribers, so you can better personalize your emails based on interest. It helps you get higher open rates and click-through rates. This definitive guide to email marketing has all the information you need to segment your email list like a pro.

Content Upgrades are the highest converting opt-in forms. It’s a technique where you give your users bonus content at the end of your popular blog posts. These usually convert 5 times higher than a regular opt-in. Here are some content upgrade ideas that you should check out. We have written a guide on how to add content upgrades in WordPress.

If you’re not sure how to create an opt-in form, then use this 63-point checklist for creating a high-converting optin form.

You may want to check out Kevin Duncan’s article on 16 ridiculously simple ways to get more email subscribers in less than 5 minutes.

In case you want more ideas, Mary Fernandez also shared 73 proven and simple ways to grow your email list that should get you going.

Conclusion

It does not matter what kind of business you run, what kind of website you have, or what industry you are in.

If you have a website, and you want to turn your visitors into returning customers, then you need to get them in your email list.

We hope this article helped you understand why building an email list is important and helped you get started on the right foot.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Revealed: Why Building Your Email List is so Important Today! appeared first on WPBeginner.

11 Email Marketing Mistakes WordPress Users Must Avoid

Thinking about building an email list? Beginner’s often end up making email marketing mistakes that are detrimental to their business. In this article, we will share 11 email marketing mistakes that all WordPress users must avoid. 1. Using WordPress to Run an Email List or… Read More »

The post 11 Email Marketing Mistakes WordPress Users Must Avoid appeared first on WPBeginner.

Thinking about building an email list? Beginner’s often end up making email marketing mistakes that are detrimental to their business. In this article, we will share 11 email marketing mistakes that all WordPress users must avoid.

Email Marketing Mistakes to Avoid

1. Using WordPress to Run an Email List or Newsletter

WordPress is a robust platform with built-in capability to send email notifications. However, it was not designed to send out email newsletters.

There are plenty of WordPress plugins that allow you to send out newsletter without signing up for an email service provider. Using such a plugin to build your email list is a terrible idea.

First, your WordPress hosting provider would consider this as a misuse of their terms and service. These mail servers are often poorly configured, have strict limits, and cannot send all your emails at once.

Almost all users who start out with a WordPress plugin or an email script, end up signing up with a proper email marketing service. The switch affects their existing subscribers as many email service providers will ask them to opt-in again.

If you haven’t already done so, then it is time to signup with a reputable email service provider like Constant Contact, AWeber, etc. This will ensure that you don’t lose any email address and that your emails always land into user’s inbox.

For more on this topic, take a look at our article on why you should never use WordPress to send newsletter emails.

2. Confusing Blog Subscription Tools with an Email List

Confusing email list with blog subscription tools

Another common misconception among WordPress users is confusing blog subscription tools with an email list.

Plugins like JetPack or services like Feedburner allow your users to receive blog posts via email. However, this is not really an email list.

  • You cannot send out private email newsletters to your users with these tools.
  • You do not own your contacts list.
  • There are no contact-management, advanced analytics, or any other features
  • You cannot effectively use such tools to capture more email subscribers

For more on this topic, you may want to see our guide on how to switch from JetPack subscription to MailChimp, Aweber, etc.

3. Not Starting Email List Building Right Away

Missing out by not starting early

Many small businesses and bloggers don’t realize how important it is to use email marketing. They keep adding new content and reach out to audiences on social media, while ignoring the most cost effective marketing tool at their disposal.

Almost 75% visitors coming to your website from search engines will never come back again. Building an email list allows you to reach out to your users, bring them back, and boost your sales.

If you haven’t already started building your email list, then check out our article about why you should start building your email list right away.

4. Not Using a Lead Generation Software

Lead generation

Many users complain that their email list is not growing fast enough or that users are not signing up at all. Some users rely purely on guess work on what would work on their site.

You need to use a lead generation software like OptinMonster to quickly grow your email list. OptinMonster helps you convert abandoning website visitors into email subscribers. See our case study of how we increased our email subscribers by 600% using OptinMonster.

5. Using only a Single Sign up Form

Many bloggers and small business owners just place a signup form on their website and then forget about it. Your users have a shorter attention span, and unless you are a celebrity, most users will probably not even notice your signup form.

You will need to improve your lead generation by placing multiple optin forms at strategic locations. Using OptinMonster, you can use smart popups, slide in forms, after post optins, and many more ways to make your email signup forms more noticeable.

6. Using Too Many Optins and Ruining User Experience

Confusing users with too many choices

While using multiple optins boosts your email signups, using too many optins can have an adverse effect as well. You need to find a balance between a reasonable number of optins and good user experience.

For example, using a popup form, slide in optin, welcome gate, together on the same page can annoy your users. Bad user experience not only discourages users from browsing your website, it can also have a negative effect on your sales and SEO.

We recommend having a combination of a static form (sidebar or inline) and a dynamic form (slide-in, welcome gate, or popup).

7. Not Improving Lead Generation with Testing and Research

Using blind guesses instead of testing and research

Often users turn on a sign up form and then leave it to be.

Without proper strategy and testing, your growth will be stagnant.

You need to regularly check which optins are working on your website and run A/B tests to see how you can improve.

8. Not Using RSS to Email Subscription

RSS to email subscription

Collecting email addresses alone is not going to do anything for your business, unless you use it to engage with your users. You need to send emails to your users and stay in touch with them.

Connecting your blog’s RSS feed to your email list allows you to send email to your users whenever there is a new post on your blog.

It helps users check out new content and learn about your business / services. It also helps you build brand recognition among your users.

For detailed instructions, see our tutorial on how to add email subscription to your WordPress blog.

9. Buying an Email List

Buying an email list is undoubtedly the worst thing you can do to kill your whole email marketing. Those email lists are not real and even if some addresses are real, those people don’t know you and never signed up for receiving emails from you.

You will be sending unsolicited email and risking your brand name to be included into spam filters. You can be banned or penalized by your email service provider. Most importantly, you will be spending a lot more money to get very little response.

10. Ignoring Google Analytics to Boost Signups

Google Analytics

Google Analytics is the treasure trove of useful data that helps you make informed decisions. Many site owners aren’t aware of how they can use this information to build their email list.

If you haven’t yet installed it, then check out our guide on how to install Google Analytics in WordPress. After that follow our guide on how to use Google Analytics to understand how to analyze reports.

More experienced users can jump directly to this guide on how to use Google Analytics to discover ideas for lead magnets.

11. Sending Too Many Emails

We mentioned earlier that not sending enough emails can be a big mistake. Sending too many emails can be equally destructive.

Your users should know how many emails they should expect to receive when they signup. Many sites, including WPBeginner, allow users to choose from weekly, monthly, or daily emails.

If you are not segmenting your list like that, then you will need to find out the balance between a healthy email frequency and an annoying one.

We hope this article helped you learn about the most common mistakes WordPress users make while building their email list. You may also want to see our list of 10 WordPress plugins that will quickly help you get more traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 11 Email Marketing Mistakes WordPress Users Must Avoid appeared first on WPBeginner.