The photo-sharing network’s CEO Kevin Systrom reiterated that Instagram is not about photography, but about communication.
“If we were about photography, we’d be built into cameras,” he said at a press conference in New York on Thursday. “But, we’re not built into cameras. We’re built into phones.”
Users will be able to send photos or videos directly up to 15 people at a time. To share the image privately, use the one-to-one button at the bottom of the screen. You’ll be able to tell when the person has seen the photo by showing you a checkmark, similar to how Facebook messaging alerts you that someone has seen your message.
You can only get these direct images from people you follow, otherwise you will get a message in a “pending requests” area.
The new feature is available on both iOS and Android.